Recognize

September 28, 2011

From concept to life

Logo design is offered around the world from providers whom charge $50 to branding consultants who charge thousands. The key to finding a logo you love is by selecting the provider who you think will offer the perfect balance between budget and quality.

Any great logo design starts with a simple Q&A between the provider and the client. What do you like? What do you dislike? Are there colors you prefer? Do you want your logo design to work with a slogan.

The next step is your concepts. A concept is a base point design that is generated from your Q&A, initial brief, or questionnaire. They will generally not be very similar but they will fit into the parameters you lay down such as, your company name, slogans, colors, etc.

Once you have your concepts then you can choose your favorite to begin making revisions to it. After you are satisfied with your designs it is best to have your provider create mock-ups which will help you visualize your logo in different colors and elements.

and once you are satisfied that everything is the way you want it then you are ready for your final files which contain your new logo in different formats that include the original artwork (layered) file.